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Techniques de négociation - La méthode DEAL®

La négociation commence souvent par une pression du client sur vos conditions commerciales , en particulier sur le prix mais pas uniquement. De plus en plus d'acheteurs professionnels sont impliqués sur ces négociations qui peuvent paraitre déséquilibrées pour le fournisseur. Comment reprendre le leadership, mieux se préparer, affronter des situations de tension et préserver sa marge et sa crédibilité ? Autant de réponses inspirées des meilleures pratiques en négociation de ce Best Seller. Sachez comment faire face aux acheteurs difficiles, augmenter vos tarifs et vos marges.