Key Account Management - The PIRAT method®

Key Account Management requires a strategic approach to dealing with clients and markets. You will find the PIRAT® account plan extremely helpful in targeting your growth initiatives for key clients, using an analytical approach that clarifies client needs with respect to their sites, governance, value chain and purchasing policy, as well as your supplier positioning. This module lets you learn while compiling a Key Account Review for one of your clients using the downloadable template.